Your Website Is Costing You Membership Growth
If your association’s website sees steady traffic—but only a small percentage of visitors join, register for events, or get involved—you’re losing 90% or more of your potential.
That’s prospective members, sponsors, volunteers, and advocates slipping away without a single interaction—unengaged, unreached, and moving toward another organization.
Let’s grow participation.
Convert More Browsers Into Active Members
Identify & Engage
Context identifies each visitor, tracks where they came from, understands intent—membership, event attendance, sponsorship— and follows their journey on your site. Then it engages them by prompting action before they move on anonymously.
Qualify & Convert
Context transforms anonymous website visitors into genuine conversations. Serving as a smart digital assistant, it engages each visitor with personalized messages, timely responses, and tailored suggestions that encourage action and drive measurable results.
Trust & Loyalty
This isn’t just about increasing membership—it’s about delivering a truly welcoming, accessible experience that authentically reflects your mission, strengthens trust, and inspires people to confidently take the next step forward with you.
Why Forms and Chatbots Aren’t Converting
Silent Losses
Forms feel impersonal. Chatbots lack nuance. Both fail to spark the sense of community your members are looking for, resulting in lost opportunities, missed estimates, and the absence of genuine member relationships.
Broken Connection
Chatbots don’t adapt to the needs of your audience— whether it’s a professional considering joining, an industry partner exploring sponsorship, or a long-time member looking for event info. Everyone gets the same script with no personalization.
Missed Revenue
Chatbots don’t adjust in real time, leaving conversations flat. They miss chances to create meaningful interactions and consistently fall short of turning visitors into members, engaged advocates, and loyal renewals.
Meet Context: Grow and Engage Your Membership
Context is your intelligent website assistant—purpose-built to help associations attract, convert, and retain members while boosting engagement across programs and events.
Identifies Visitor Source
Analyzes and customizes engagement based on how prospects arrived at your website (email campaign, referral, LinkedIn post, industry publication).
Tracks On-site Behavior
Observes and tracks which pages visitors explore— membership tiers, events, resources—revealing valuable insights into their interests and intent to join.
Engages in Real-time
Initiates timely, personalized conversations that guide visitors toward joining, registering for events, exploring resources, and engaging with confidence.
Delivers Qualified Leads
Filters out casual browsers and sends your team only serious prospects—ready for timely follow-up and conversion.
Re-engages after Exit
Reclaims lost opportunities by re-engaging website visitors through timely, personalized text follow-ups that convert interest into action.
Real-time Analytics
Tracks every visitor, journey, message, and outcome—revealing what they value most and which conversations drive interest and engagement.
Ready to grow membership and engagement?
Stop losing prospects to generic experiences. With Context’s intelligent assistant, you’ll convert more web visits into sign-ups, event registrations, and active members—starting today.