Your Website Is Costing You New Home Sales

If your homebuilding website sees a steady stream of visits each month—but only a few serious inquiries—you’re losing over 95% of your traffic.

That’s high-intent prospects—first-time buyers, relocating families, move-up homeowners and investors— slipping away unengaged, unassisted, and slipping into your competitor’s pipeline.

Let’s fix that.

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Convert More Browsers Into Homebuyers
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Identify & Engage

Context identifies each visitor, tracks where they came from, understands intent—new construction, quick move-in, investment—and follows their journey on your site. Then it engages them by prompting action before they move on anonymously.

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Qualify & Convert

Context transforms anonymous website visitors into genuine conversations. Serving as a smart digital assistant, it engages each visitor with personalized messages, timely responses, and tailored suggestions that encourage action and drive measurable results.

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Trust & Loyalty

This isn’t just about converting more lead volume—it’s about delivering a truly welcoming, accessible digital experience that authentically reflects your professionalism, strengthens trust, and inspires people to confidently take the next step forward.

Why Forms and Chatbots Aren’t Converting
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Silent Losses

Forms feel transactional. Chatbots feel mechanical. Both miss the chance to genuinely engage and guide browsers, resulting in lost contracts, missed home tours, and the absence of genuine customer relationships.

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Broken Connection

Chatbots don’t adapt to the needs of your audience— whether it’s a family researching layouts, a downsizing retiree comparing locations, or an investor skimming incentives. Everyone gets the same script with no personalization.

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Missed Revenue

Chatbots don’t adjust in real time, leaving conversations flat. They miss chances to create meaningful interactions and consistently fall short of converting more visitors into design consultations, model home tours, and signed contracts.

Meet Context: Convert More Browsers to Buyers

Context is your intelligent website assistant—purpose-built to guide homebuyers from browsing to buying.

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Identifies Visitor Source

Analyzes and customizes engagement based on how prospects arrived at your website (Google, Zillow, referral, email, Instagram etc.).

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Tracks On-site Behavior

Observes and tracks which pages visitors explore—such as communities, floor plans, galleries, and more—revealing valuable insights into their interests.

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Engages in Real-time

Starts timely, relevant conversations that actively guide visitors toward planning their goals, and taking meaningful next steps with confidence.

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Delivers Qualified Leads

Filters out casual browsers and sends your team only serious prospects—ready for timely follow-up and conversion.

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Re-engages after Exit

Reclaims lost opportunities by re-engaging website visitors through timely, personalized text follow-ups that convert interest into action.

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Real-time Analytics

Tracks every visitor, journey, message, and outcome—revealing what they value most and which conversations drive interest and engagement.

Ready to boost home sales and buyer confidence?

Stop losing home buyers to competitors. With Context’s intelligent assistant, you’ll convert more visits into design consultations, model tours, and signed contracts—starting today.